A former athlete, 18-year-old Jayden recently faced his toughest opponent yet, Stage 4 Rhabdomyosarcoma. Though he sadly lost his battle with cancer, his memory lives on and so does the wish he made.

Jayden's wish was to design his own pair of sneakers, a wish made even more unique with his idea of "fusing" all of his favourite shoes into one pair. When he finally laced them up, a fire ignited within and he walked for the first time in weeks.

Inspired by the fire in his fight King Jay was born, both to honour Jayden and to help kids like him fight with the most powerful fuel of all - hope.

Each piece is emblazoned with a graphic shoelace that unites us in the belief that for kids battling life-threatening illnesses, wishes really do work wonders.

Jayden's wish was the Make-A-Wish Foundation's 25,000th wish granted. All proceeds from #kingjayapparel go toward granting the next 25,000.